An online magazine from Whole Foods Market, Dark Rye brings together pioneers of unconventional ideas to explore the edges of the creative life. Here on the Dark Rye Tumblr, we’ll compile a mixtape of their secrets—a daily how-to and counter-convention dose of sass and entrepreneurialism for your own neighborhood.
We’ll offer perspective on our monthly themes as well as the pioneer’s blueprint: fresh insight and an idea-starter that makes every day feel like a sleeves-rolled-up Saturday morning in spring. Hang out here to stay revived between Dark Rye feasts.
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“But it’s also true that the person who risks nothing, does nothing, has nothing. All we know about the future is that it will be different. But perhaps what we fear is that it will be the same. So we must celebrate the changes.”
“Anything that gets your blood racing is probably worth doing.”